The importance of signage in business

A business without signage? It’s not really a business!  For any business the importance of signage in business can’t be overstated and here’s why …

Benefits of business signs for new businesses

When you’re the new kid on the block, you need to let everybody know you exist. The barest minimum is a retail or commercial sign that shows people where you are. Good design also lets them know what you are, and gives a flavour of your brand, from restrained, grown-up signage in grey and blue, through to funky pink and orange signs that indicate a campy, youthful vibe or even the red-for-danger nature of a provocative sign that suggests you might be a disruptor. But it’s not just shop signs and billboards that help promote your business. Here’s a rundown of all the kinds of business signage that might benefit your company…


Types of business signage

Public information signs can be used to promote your organisation whilst helping people find their way around, for example, car park signs and hall and wall signage that can be used to convey information whilst subtly advertising your brand.


Window graphics are versatile and cost-effective. These can be used to:

  1. Advertise your business
  2. Convey your values
  3. Engage the public by offering teaser images
  4. Link to social media and garner followers.


Neon signs and their equivalents are famous, from Times Square to Piccadilly Circus. Traditional illuminated signage has a retro appeal, is always eye-catching and serves as a form of art in its own right. It’s popular for bars and coffee shops and can work just as well as an interior sign as exterior signage.


Post-mounted signs aren’t often seen as sexy additions to the signage inventory, post-mounted signs are great for conveying information and as such are indispensable in large external premises, where internal roads are part of a business and in business parks where many organisations are located in a large geographic area.


3D signs are increasingly popular because they offer the chance to display business information even in tight spaces and/or where exterior signage is impossible, for example in malls, business units with an atrium or start-up units.


Illuminated LED signs are a cost-effective alternative to neon, which makes them both environmentally friendly and well within the price range of a new business. They all have the advantage of being visible 24 hours a day, which is useful for businesses that have overnight services such as transport firms, taxi companies, hotels and nightclubs.


Roll up banners – for pop-up stores and promotional activities, you just can’t beat roll-up banners. They make an impressive show in a small space and are incredibly easy to transport and install. 

How Inspired Visual can help…

Now you understand the importance, our team of expert office graphic designers and installers can help you update your offices. We work with you every step of the way to ensure you are aware of all the options available to you and end up with a solution that is perfect for your businesses needs. We have vast experience and understand the importance of motivating office graphics, please view our case studies for examples of our past work. Simply contact us or use the below form and one of the team will be in touch with you.